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This was the challenge that the Brown-Forman team put to us, shortly after we began working with them. Finlandia, one of their key brands, was releasing a new bottle design and they wanted a way to get the word out in the most compelling and strategic way possible.
It was crucial that the release of the new design happened in deliberate and flawless stages, to fully communicate its authenticity to all target audiences – from key stockists to the general public.
To bring all the various elements of the project to life, we created a visually powerful microsite that integrated with Finlandia’s back-end systems.
The fully responsive and compliant site ensured all users could access the content – including a timeline of launch milestones, an integrated asset library and a rebrand FAQ section – regardless of location.
Site visitors were initially met with a headline video that set the scene and inventively emphasised Finlandia’s new brand.
To highlight the new bottle in a distinctive way, we built a 3D model with interactive hotspots, giving an intimate, 360-degree view of the unique design. This involved painstakingly photographing the bottle at one-degree intervals and then digitally stitching it all together.
The hotspots drew attention to the finer details of the new bottle design and reinforced key messaging points, such as logo changes and the bottle top colour palette.
“Thank you for your hard work across this intricate project. You’ve helped us absolutely nail our target audiences and we couldn’t be happier with the results.” – Ksenya Matveyko, Global Brand Manager at Finlandia Vodka
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