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Over the years, we’ve produced all sorts of deliverables with the technology giant, from building creative campaigns and educational tools, to writing white papers, producing recruitment videos and designing presentations.
These wide-ranging, integrated services, combined with our consistently fast turnaround times, made us Microsoft’s collaborator of choice for their Voice of the Customer campaign.
The campaign idea was simple: we interview some of Microsoft’s customers on the way they transformed their business through Microsoft technology. We then write up the story, using our editorial expertise and thorough knowledge of the brand to create a personal narrative that speaks for the customer and appeals to the reader.
We liaised with multiple markets, vendors and stakeholders across the world, and ensured the content was relevant and translatable into several different languages.
The customers come from a huge range of sectors, from the NFL’s players’ association, to medical technology, to the world’s largest dredging fleet. Each one got its own full-length story, plus additional promotional content, including social media posts, a launch email and sometimes an infographic as well – all written and designed by Article Ten.
The assets we created support Microsoft sellers and marketing teams in communicating just how transformative these products can be.
“As the campaign continues, our stories are increasingly promoted across Microsoft’s global communications. And as our working relationship strengthens further, we’re hoping that even more customers’ voices will be heard across Microsoft and beyond.” – Gema, Microsoft
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